Hendrix Genetics is expanding its poultry breeding program with the investment into a pedigree facility in the Netherlands. This strategic initiative reflects Hendrix Genetics’ multi-species strategy and its commitment to advancing robust, high-performing genetics across both egg and meat-producing poultry segments.
The facility will support the growth of Hendrix Genetics’ layers and traditional poultry breeding programme. Hendrix’s brands include Dekalb, ISA, Bovans, Hisex, Shaver, Babcock, Warren and SASSO.
Equipped with a modern hatchery and a comprehensive setup of rearing and production houses. A key feature is technology which enables accurate monitoring of individual feed intake. “This technology will play a crucial role in enhancing feed efficiency in our pure lines—a vital component of sustainable and cost-effective egg production,” said Pelayo Casanovas, managing director, layers & traditional poultry business unit, Hendrix Genetics.
Beyond feed efficiency, the facility will significantly be contributing to accelerating genetic progress in several critical traits, including egg production persistency, livability, animal welfare, and eggshell quality.
Integration of the facility into the broader breeding and grandparent production program will take place in phases. Operations are expected to begin in August 2025, with full capacity anticipated within six to eight months.