Moy Park has kicked off its ‘Moy Park Marvellous Taste Tour’, which will see the company travel throughout Northern Ireland and the Republic of Ireland this summer.
Moy Park has embarked on a foodie road trip to introduce its branded breaded products to new consumers – and showcase breaded chicken in a new light.
“It is our mission to highlight the virtues of our branded breaded range – and in particular our breaded mini-fillet products, which are made with 100% chicken breast and coated in an innovatively created breadcrumb,” explained Estelle Robinson, Moy Park commercial manager.
“The first stop on our taste tour was Balmoral Show 2019. Not only was this a brilliant opportunity to sample our breaded mini-fillet range, but also to introduce our first chef ambassador, Andy Rea, who is Chef and Proprietor of Belfast Cookery School and Mourne Seafood Bar, Belfast.
“Andy has really embraced the somewhat unique brief of championing breaded chicken and will develop recipes which will show how this product is more than just served with chips.”
Andy Rea, added: “I’ve really enjoyed working with Moy Park to develop recipes using breaded chicken. Not a typical ingredient for me, I was keen to show how families can use the products in a different, but quick and easy way in their own homes – without it being too ‘chefy’ – or using a lot of ingredients they wouldn’t have or spend a lot of money on.”
Throughout the summer the ‘Moy Park Marvellous Taste Tour’ will visit retailers, as well as events in Blanchardstown, Cork, Offaly and Waterford, including the Tullamore Show and Waterford Harvest Festival.