Avara has announced plans to invest more than £100m over the next three years to upgrade facilities and improve technology across its supply chain.
Avara said it plans to spend £40m this year on in technology and facilities to improve productivity.
Chris Hall, the company’s chief executive, said, “This ambitious UK investment programme ensures Avara builds on its existing position as a strong and sustainable partner to our customers supplying the affordable locally sourced poultry, produced to high standards, that British consumers demand.
“This is a major investment in the future of our business and in the resilience of the UK poultry supply chain that reflects confidence in our people, our facilities and the long-term future of UK poultry production.”
He added, “Our customers and consumers need a supply chain that is competitive, reliable and able to grow. Over the last three years we have completed a comprehensive restructuring of our business delivering improved financial performance. This investment plan meets the growing consumer demand for affordable, locally sourced poultry produced to high standards, while creating a stronger and more sustainable platform for the future.”