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    Poultry Business – August 2026 issue out now

    By Chloe RyanAugust 13, 2026
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Poultry News
Hatching

In-ovo sexing technology moves into Scandinavia for first time

Chloe RyanBy Chloe RyanMay 11, 20232 Mins Read
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The first hatchery in Scandinavia to install in-ovo sexing technology is to use equipment from respeggt.

Steinsland & Co in Bryne, Norway, said the time was right to move away from culling day old chicks.

“This installation is a direct result of both customer and market demands,” says Tone Steinsland, general manager at Steinsland & Co.

“For several years we have been asked when it will be possible to stop culling day-old male chicks in Norway. Our answer to both leading egg-packing stations, as well as the authorities, has been that when the technology is at a certain level of accuracy that enables us to handle this commercially, we will start with in-ovo sexing.”

Steinsland & Co is the leading hatchery supplying day-old chicks across the Norwegian market. Last year Nortura, Norway’s largest egg packing station, bought shares in Steinsland & Co. With their own grandparent stock, parent stocks, hatchery, pullet rearing and several egg packing stations, the two companies cover the entire supply chain in Norway.

“We are very excited to enter the Scandinavian market with our technology and are looking forward to cooperating with Steinsland & Co AS and Nortura,” said Martijn Haarman, chief executive of respeggt group.

The respeggt group is a service company for in-ovo sexing. The latest technology, the Circuit, has been installed six times and has produced over 10 million sexed female chicks in the Netherlands and Germany.

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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