Noble Foods, the UK’s leading egg producer, has unveiled Kudos, a new consumer food-to-go brand designed to meet growing demand for nutritious, convenient and great-tasting snacks.
Available in Sainsbury’s, the initial Kudos range will include Feta & Tomato Egg Bites, available in 410 stores, and Shakshuka Saucy Egg Pots, available in 423 stores. Both products will be available as meal deal snack options.
The new products are being manufactured at Noble’s factory in Leicester, which has doubled in capacity since 2025.
Kudos has been initially launched into the food-to-go category, but the brand hopes to expand into additional food-to-go and chilled categories in the future.
Additional variants, including Ham Hock and Jalapeño Chilli Egg Bites, alongside Mexican Bean and Chickpea Masala Saucy Egg Pots, are planned for future rollout.
The UK retail food-to-go category continues to grow, now worth £4.8 billion and increasing by 5.4% year-on-year.
“Kudos represents a significant investment for Noble Foods and an exciting new chapter for eggs as healthier, convenient options in different categories,” said James Howes, category & brand marketing manager at Noble Foods.”