A cheque for £2,400 was handed over to Cancer Research UK (CRUK) this week, thanks to support from the Lakes Free Range Egg Company and Booths Supermarkets.
The Lakes developed a brand called Laid With Love packed in bright pink boxes with a promise of a 2p donation to cancer research charities for every per dozen eggs sold. The brand was launched at the opening of the Booths store in Penrith. Since then, Laid With Love eggs have been rolled out across the Booths estate and continue to accumulate donations to support cancer research. Over £10,000 has been raised through Booths stores.
Laid With Love was developed by The Lakes Free Range Egg Company which wanted to establish a brand that ensured the best ethical and environmental provenance and created a healthy egg with an extra yellow yolk. Laid With Love producers work on small family farms enriched with tree cover. Their hens are fed on a naturally enriched diet that includes lutein – a marigold extract said to offer health benefits, and it’s the lutein that gives the yolks a golden colour.
David Brass, Chief Executive Officer at The Lakes said “Laid With Love is a very ethical brand and has developed a loyal following. Consumers appreciate locally sourced products, they love the golden yellow yolks, and the fact we support research into cancer – something that touches most people at some point in their lives. Eggs continue to grow in popularity as part of a healthy diet – over 34 million eggs are now eaten each day. That’s very encouraging for Laid With Love because research suggests consumers are more likely to switch to a brand that makes a charitable donation.”
Booths Home Baking Buyer Emily Burr said: “Laid With Love is a great locally sourced product with the added benefit of supporting cancer research. Customers are brand loyal; they enjoy eating the eggs and welcome the fact that Laid With Love eggs in their shopping basket means a contribution to a cancer charity.”
Meeting at the Kendal Booths store, Jane Wilkinson from the Lakes Free Range Egg Company, Booths Buyer Emily Burr and Kendal Store Manager Mark Langstaff handed over the latest cheque payment of £2,400 to Jim Plenderleith, Chair of Kendal’s Cancer Research UK committee. It was at this presentation that Jane Wilkinson also confirmed the total raised to date in Booths was £10,000.