Facebook Twitter Instagram
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • FREE Magazine Subscriptions
    Twitter LinkedIn
    Podcast
    Poultry News
    • Production
      • Broiler Production
      • Ducks
      • Egg Production
      • Game
      • Hatching
      • Housing
      • Turkeys
    • Processing
    • Business & Politics
      • Business
      • Economics
      • EU & Politics
      • Marketing
      • People
      • Training & Education
    • Welfare
      • Environment
      • Food Safety
      • Vet & Medication
      • Welfare
    • Feed
    • Genetics
    • New Products
    • Magazines
      1. July 2022
      2. June 2022
      3. May 2022
      4. April 2022
      5. February 2022
      6. January 2022
      Featured

      Protected: Poultry Business – July 2022

      By Michael BarkerJune 28, 2022
      Recent

      Protected: Poultry Business – July 2022

      June 28, 2022

      Protected: Finalists Supplement – National Egg & Poultry Awards 2022

      June 27, 2022

      Protected: Innovation Supplement 2022

      June 1, 2022
    • Jobs
      • Browse Jobs
      • Post a Job
      • Manage Jobs
    • Events
      • National Egg and Poultry Awards
      • Poultry Fair
    Poultry News
    News

    Gü sold by Noble Foods to private equity firm

    Chloe RyanBy Chloe RyanMay 17, 20213 Mins Read
    Facebook Twitter LinkedIn Email
    Share
    Facebook Twitter LinkedIn Email

    Noble Foods has reached an agreement to sell its premium dessert brand, Gü, for an undisclosed figure to private equity firm Exponent. 

    Gü is the leading producer of UK chilled desserts market. In recent years, it has expanded into new and growing categories such as Free-From. Gü also has a strong and growing presence in France and Germany.

    Noble Foods acquired the brand in 2010 and has supported its growth over the last ten years, including by investing in a state-of-the-art manufacturing facility in Bishops Stortford which opened in 2018. Last year it drove the brand to the top spot in the chilled dessert category, with retail sales value up +25% YoY to more than £69m, the second consecutive year Gü achieved double digit growth. 

    Pete Utting, managing director at Gü said: “We are excited to be partnering with Exponent on the next stage of Gü’s growth journey.  The team has a deep understanding of the food and drink sector and a strong track record in adding value to well-known brands such as Loch Lomond Whisky, Vibrant Foods and Eat Real and Proper, and most notably returning Quorn to growth and expanding its presence internationally during its ownership of the company between 2011 and 2016. Exponent has already committed to a significant investment to further increase capacity at our UK site, which will enable us to meet our future demand from the UK, Europe and the US.

    “Noble Foods has been a great custodian of the brand over the last ten years, and we are extremely grateful for their support in helping us grow the business.”

    Duncan Everett, CEO of Noble Foods Group, commented: “We strongly believe that Exponent has the necessary expertise to grow the Gü business even further, especially increasing its international reach. The sale allows us to invest and grow Noble Foods’ core business and brands. I’d like to thank Pete and his team for the exemplary leadership and steering Gü into the leading position it holds today.”

    Simon Davidson, Senior Partner at Exponent commented on the acquisition: “We are very pleased to welcome Gü to the Exponent portfolio. We have followed the business for over a decade, having recognised its exceptional brand, great products and strong growth potential. We now look forward to supporting Pete and the team as they deliver its next phase of growth. Building on its success in the UK, we believe Gü has enormous international potential with the opportunity to create a truly global, premium indulgence brand.”

    The sale is expected to conclude in June.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleComment: Breeding companies in GB are suffering because of the Brexit agreement
    Next Article Tyson Foods launches poultry snack products in UK
    Chloe Ryan

    Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

    Read Similar Stories

    News

    Avara Foods’ mission to report carbon emissions

    July 5, 2022
    News

    NFU calls for urgent action to prevent rising costs impacting British food production

    June 30, 2022
    News

    Gressingham staff Race to the King for fundraiser

    June 30, 2022
    Most Read

    Comment: The funding for research on avian influenza is much needed

    July 5, 2022

    Avara Foods’ mission to report carbon emissions

    July 5, 2022

    Analysis: How ‘agflation’ is driving up the cost of chicken

    July 5, 2022
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • AA Farmer
    • Farm Contractor
    • Pig World
    • OvertheCounter

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    CookieDurationDescription
    AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
    explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
    ppwp_wp_session30 minutesNo description
    tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
    SAVE & ACCEPT
    Powered by CookieYes Logo