US-based Tyson Foods, the world’s second largest poultry company, has launched a new range of chicken snack products in the UK.
Grab It is a rebranded version of a previous Tyson Foods brand, Grabits, and will be sold through convenience retailers including Budgens, Londis, Nisa, One Stop, The Range and Spar.
The chicken snack is available in five flavours – Chinese, Nice & Spicy, Original, Mango Habanero and Vindaloo.
“We believe this is the best tasting meat snack in the market today,” said Felipe Castillo, director of marketing and innovation for the Grab It brand. “Consumers want a snack that’s not only nutrient-rich and high in protein but one that also tastes great. Grab It has it all with adventurous and international flavours, while meeting the nutritional values consumers are looking for.”