Cranswick launches new website to promote environmental benefits of meat

The poultry and pork processing business Cranswick has launched a new website, thisissecondnature.co.uk to publish articles about meat consumption and climate change.

Cranswick said the Second Nature website would be a platform for it to engage in a more balanced discussion that includes talking about the carbon benefits that sustainable agricultural and livestock farming can bring. “It’s an opportunity for us to engage with the food industry and stakeholders in an honest dialogue about the reputation of meat and its role in the wider context of climate change and consumer trust,” the company said.

The website contains information about its waste reduction strategies, and its other sustainability policies.

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