The Government has unveiled a new 25-year Farming Roadmap, aimed at giving farmers greater long-term certainty while boosting profitability, productivity and resilience across the sector.
For poultry producers, key commitments include the development of a dedicated Poultry Sector Growth Plan, stronger collaboration between farmers, retailers and investors, and the extension of fair dealing regulations to egg producers to help tackle unfair supply chain practices.
“To boost profits and productivity, the government will work in partnership with industry to create Sector Growth Plans starting with horticulture and poultry and bring farmers, retailers and investors together on the Farming and Food Partnership Board,” said Emma Reynolds. “It will also cut EU trade friction through a new Sanitary and Phytosanitary agreement and give egg and fresh produce growers legal protection against unfair supply chain practices.”
The roadmap is backed by £123 million of innovation funding, support for technology adoption, and plans to reduce regulatory burdens through a single digital farming account. Ministers say the strategy will provide the confidence farmers need to invest, innovate and grow while adapting to future environmental and economic challenges.