Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • August 2025
    • 2025 Poultry Health supplement
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. August 2025
    2. 2025 Poultry Health supplement
    3. July 2025
    4. 2025 National Egg and Poultry Awards finalists supplement
    5. June 2025
    6. 2025 Innovation supplement
    7. May 2025
    8. April 2025
    9. March 2025
    10. 2025 Feed and Nutrition supplement
    11. February 2025
    12. January 2025
    13. December 2024
    14. November 2024
    15. October 2024
    16. September 2024
    17. 2024 Building for the Future supplement
    18. August 2024
    19. 2024 Poultry Health supplement
    20. July 2024
    21. 2024 National Egg and Poultry Awards finalists supplement
    22. June 2024
    23. 2024 Innovation supplement
    24. Pig & Poultry Fair 2024
    25. May 2024
    26. April 2024
    27. March 2024
    28. February 2024
    29. January 2024
    30. December 2023
    31. November 2023
    32. Processing Equipment Supplement – Nov 2023
    33. October 2023
    34. Building Supplement – Sept 2023
    35. September 2023
    Featured

    Poultry Business – August 2025 issue out now

    By Chloe RyanAugust 13, 2025
    Recent

    Poultry Business – August 2025 issue out now

    August 13, 2025

    2025 Poultry Health supplement out now

    August 13, 2025

    Poultry Business – July 2025 issue

    July 1, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
News

The Naked Truth

Chloe RyanBy Chloe RyanApril 10, 20195 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

Norfolk poultry farmer Patrick Joice has laid everything bare in a bid to encourage others to talk about their health

A Norfolk poultry farmer has spoken out about his battle with depression following a diagnosis of incurable cancer, to encourage other farmers to seek help if they are struggling with their mental health.

Patrick Joice, whose family farm in Norfolk grows chicken for Banham Poultry, was diagnosed with a rare cancer last year. During a trip to Australia at Christmas to visit his wife Zanna’s family, his mental health swiftly declined and he finally sought help from a GP after becoming overwhelmed with dark thoughts.

“I never used to believe in depression,” says Patrick. “I thought it was an excuse for people who were bone idle and needed a kick up the arse. Now I realise the brain is pretty much like any other part of the body and it can become broken.”

It was only in February, after returning from Australia and starting counselling and antidepressants, and with the support of Zanna, he accepted he had depression.

Patrick, 45 and Zanna have a son and daughter, aged nine and six. The farm in Norfolk is run by Patrick and his father Nigel.

Patrick says he used to work every day of the year, and even on holiday would check in on the farm compulsively. “He was like a steam train,” says Zanna. “Always looking for the next project.”

“I feel like such a failure,” he says. “I wanted to protect and love Zanna our whole lives and that’s been robbed from me. It shouldn’t be like this. My father is 73, he should be retiring. I should be running the business; the kids should be lined up to have the opportunity to take it on if they so wish. I know the farm will be in extraordinary hands under Zanna’s guidance. But it’s not bloody fair.”

Patrick is brutally honest about the effects of depression. He often struggles to sleep because he is plagued by worries. He says Zanna has taken the keys to the gun cabinet and locked away all medicines, at his request. And he says his moods sometimes become so low it’s hard to know how to deal with them. He went missing for several hours recently, and was found in the woods, curled up on the ground, unable to get through the day with any sense of normalcy.

But conversely, he says his terminal diagnosis has given him a new sense of purpose. Specifically, he wants to encourage other farmers to seek help if they are struggling. He credits YANA, a mental health charity, that provides counselling and other support, with helping him to make sense of his experiences.

“I talk now all the time. Zanna and I talk, and if I can’t talk, I write it down. I couldn’t sleep last night and I came downstairs and wrote and wrote and wrote. It was enormously therapeutic,” he says.

Zanna adds: “We talk a lot and we walk the farm tracks, day and night.”

The initial inspiration came after coming across the Australian Facebook Group ‘The Naked Farmer’ (below) which encourages farmers to talk about mental health, the reasoning being ‘It takes guts to take your gear off, as it takes guts to talk about mental health’. He says the response was almost immediate, with supportive messages coming in from all over the world, the greatest highlight so far is one of the farm suppliers, TW Page committing to new van signage highlighting YANA.

patrick joice naked farmer

“Depression is rife. People put a mask on,” he says. “In our industry, there is so much pressure to get these birds quicker through the system, with little if any opportunity for our team to rest.”

He’s also keen to encourage farmers to talk more about succession planning. Too many farmers rely on succession via death, which prevents smooth knowledge transfer and continuity. His experience has convinced him farmers should be more open about planning for contingencies and adopting better policies on succession.

For the time being though he’s spending as much time as possible with his family. “The doctors reckon I’ve got about two years. These diseases, although awful, have come with some positives. We have been able to refocus on the important things in life and enjoy our time together. Every day is a blessing”.

The YANA (You Are Not Alone) Project

It was set up 10 years ago to provide confidential support, mental health awareness and funding for counselling.  The counselling provision can be put in place within a few days and is a key part of its work given that waiting times for NHS counselling can be several months.

Farmers have traditionally been reluctant to communicate about mental health, usually presenting as stoical with a “just carry on” attitude, says Melinda Raker from YANA. “Fortunately, that attitude is changing and Patrick’s openness is an excellent example to others who may be struggling. Seeing your own doctor promptly and being completely honest about how you are feeling is the best action, but there are support groups specifically for farming and rural communities across the UK.”

All contact with the YANA helpline and counsellors is completely confidential. “There will, we promise him, be positives to this,” says Melinda. “We have already seen an increase in calls to the helpline, more contact via twitter and others raising funds to support us thanks to him baring all.”

The YANA Project for those in Norfolk, Suffolk and Worcestershire 0300 323 0400

@yanafarming E johoey@yanahelp.org

The YANA National Directory of Rural Support Groups https://www.yanahelp.org/national-directory.html

 

 

Share. Facebook Twitter LinkedIn Email
Previous ArticleNational Egg & Poultry Awards: Meet the host!
Next Article $2m African investment for Devenish
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

News

Four men imprisoned for diverting chicken not fit for human consumption back into food chain  

August 28, 20253 Mins Read
News

Last call for entries: Young Poultry Person of the Year award – deadline 1 September

August 20, 20252 Mins Read
News

Call for change for UK’s ‘antiquated’ meat inspections

August 11, 20253 Mins Read
Latest News

Poultry numbers grow in England, driven by broilers

August 29, 2025

Four men imprisoned for diverting chicken not fit for human consumption back into food chain  

August 28, 2025

New ad campaign for Red Tractor

August 28, 2025
Sponsored Content

Precision Nutrition: A global approach to reducing broiler feed cost.

August 1, 2025

Navigating Sustainability in Egg Production: Practical Steps for Producers

June 1, 2025
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.