Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • November 2025
    • October 2025
    • September 2025
    • 2025 Buildings supplement
    • August 2025
    • 2025 Poultry Health supplement
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. November 2025
    2. October 2025
    3. September 2025
    4. 2025 Buildings supplement
    5. August 2025
    6. 2025 Poultry Health supplement
    7. July 2025
    8. 2025 National Egg and Poultry Awards finalists supplement
    9. June 2025
    10. 2025 Innovation supplement
    11. May 2025
    12. April 2025
    13. March 2025
    14. 2025 Feed and Nutrition supplement
    15. February 2025
    16. January 2025
    17. December 2024
    18. November 2024
    19. October 2024
    20. September 2024
    21. 2024 Building for the Future supplement
    22. August 2024
    23. 2024 Poultry Health supplement
    24. July 2024
    25. 2024 National Egg and Poultry Awards finalists supplement
    26. June 2024
    27. 2024 Innovation supplement
    28. Pig & Poultry Fair 2024
    29. May 2024
    30. April 2024
    31. March 2024
    32. February 2024
    33. January 2024
    34. December 2023
    35. November 2023
    36. Processing Equipment Supplement – Nov 2023
    37. October 2023
    38. Building Supplement – Sept 2023
    39. September 2023
    Featured

    Poultry Business – November 2025 issue out now

    By Chloe RyanNovember 9, 2025
    Recent

    Poultry Business – November 2025 issue out now

    November 9, 2025

    Poultry Business – October 2025 issue out now

    October 13, 2025

    Poultry Business – September 2025 issue out now

    September 19, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Egg Production

Comment: Egg producers rose to the challenge. Now it’s the retailers’ turn

Chloe RyanBy Chloe RyanJune 5, 20202 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

By Robert Gooch, chief executive, British Free Range Producers’ Association

Headlines of bumper egg sales during the COVID-19 crisis mask a number of key issues faced by free range egg farmers.

On face value a 17% sales boost – combined with the loss of production following the winter’s avian influenza outbreaks – will help solve the oversupply situation farmers have faced for two years.

Having too much egg in the supply chain has squeezed every producer, most of whom are selling eggs well below the £1.01 per dozen break-even cost shown in our ADAS figures.

Thankfully we are starting to see some upward movement in the prices paid to some farmers after packers were able to negotiate their increases with the supermarkets.

But it has all been too slow. Meanwhile, the feed price has risen and, as usual, my members are at the bottom of the list when it comes to seeing their costs covered.

On the flip side, sales direct from the farm gate have increased by 400% or more in some instances, and the jump in footfall has led some farms to install vending machines and sell other local, seasonal produce which is all good for the rural economy and the buy British message.

What we need to see now is an unwavering commitment from retailers to British eggs.

Traditionally, every shell egg sold in the UK’s major retailers is sold domestically – backed up by the British Lion which covers 90% of production.

So, it was extremely disappointing to see Lidl stocking Dutch colony eggs last month, citing a lack of supply leaving them no choice.

We believe there is enough British egg – and it is incumbent on retailers to leave no stone unturned to find it, rather than importing an inferior product just to protect their profit margin.

Eggs usually destined for the processing market should be diverted to stores, and buyers should innovate and build relationships to ensure supply chains are robust and can cope.

It is not just Lidl either. We are hearing that at least one other retailer is preparing the ground to import foreign egg.

This is not the result of COVID-19 but of a lack of resilience in the egg supply chain.

The current boom and bust in free range egg production could be mitigated by better aligned contracts between retailers, packers and producers.

 

Share. Facebook Twitter LinkedIn Email
Previous ArticleFeature: Why poultry is finally getting more attention at veterinary colleges
Next Article 2 Sisters’ parent company announces board shake-up
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Broiler Production

Comment: Catching in the early morning is a rude awakening

November 12, 20253 Mins Read
Production

Comment: Could cameras solve our problems?

November 11, 20253 Mins Read
Production

New lease of life for EU egg markets while broiler prices hold firm

November 7, 20252 Mins Read
Latest News

Comment: The secretary of state needs educating… fast

November 14, 2025

Two new avian flu outbreaks confirmed as UK total reaches 40 cases

November 14, 2025

Norsk Kylling’s approach to chicken

November 13, 2025
Sponsored Content

Can Aviance improve production and shell quality in full laying cycle?

October 1, 2025

How can UK farmers make poultry profitable without losing welfare?

September 1, 2025
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.