Sales rise at Traditional Norfolk Poultry, but increased staff costs hit profits

Annual sales have continued to rise at Traditional Norfolk Poultry, according to its latest financial results. In the year to 30 June 2020, turnover was up nearly 6% to £35.1 million.

The business, which specialises in free-range poultry, said demand for its products grew among existing and new customers, reflecting a rise in interest among consumers for higher welfare products. The company’s Norfolk Black chicken range also continued to grow.

Profit after tax for the year fell to £717,688, from £1,305,221 the previous year. According to the company, this was primarily due to an increase in staffing costs.


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