RSPCA Assured has launched a new campaign to highlight the importance of hen welfare this Pancake Day.
The scheme’s campaign is calling on the public to support higher-welfare farmers by purchasing RSPCA Assured eggs for Pancake Day on February 21.
The campaign is part of a major push to back RSPCA Assured egg producers during bird flu restrictions and highlight that whether barn or free-range, RSPCA Assured eggs are still higher welfare.
The TV ad sees a group of friends sitting round a table adding toppings to stacks of fluffy pancakes. It was created by 2S Films and is due to air on Channel 4 during Food Unwrapped, Grand Designs and The Great Pottery Throwdown from Saturday February 11 until Tuesday February 21.
It will also be featured on More 4 and E4, during programmes including Gogglebox, Escape to The Chateau and Kirsty & Phil’s Love It or List It. It will also air during Game of Thrones, The Sopranos and Succession on Sky channels, and The Great British Bake Off, Rick Stein’s Taste of The Sea and Mary Berry’s Quick Cooking on the Food Network.
Xenia Kingsley, senior marketing manager at RSPCA Assured, said: “We hope the new TV ad will encourage consumers who choose to mark Pancake Day by whisking up some batter and flipping some tasty pancakes, to make sure they are buying higher-welfare eggs.
“We wanted to highlight the importance of hen welfare and invest in our RSPCA Assured egg members by backing them during this difficult time as they face the challenges of one of the worst outbreaks of bird flu the UK has ever seen.”
The advert is part of a larger Pancake Day campaign for the charity, including social and press activity aimed at providing the public with information and reassurance about eggs during a time when there is a lot of concern around hen welfare due to bird flu restrictions.