Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. July 2025
    2. 2025 National Egg and Poultry Awards finalists supplement
    3. June 2025
    4. 2025 Innovation supplement
    5. May 2025
    6. April 2025
    7. March 2025
    8. 2025 Feed and Nutrition supplement
    9. February 2025
    10. January 2025
    11. December 2024
    12. November 2024
    13. October 2024
    14. September 2024
    15. 2024 Building for the Future supplement
    16. August 2024
    17. 2024 Poultry Health supplement
    18. July 2024
    19. 2024 National Egg and Poultry Awards finalists supplement
    20. June 2024
    21. 2024 Innovation supplement
    22. Pig & Poultry Fair 2024
    23. May 2024
    24. April 2024
    25. March 2024
    26. February 2024
    27. January 2024
    28. December 2023
    29. November 2023
    30. Processing Equipment Supplement – Nov 2023
    31. October 2023
    32. Building Supplement – Sept 2023
    33. September 2023
    Featured

    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
    Recent

    Poultry Business – July 2025 issue

    July 1, 2025

    Poultry Business – 2025 National Egg and Poultry Awards finalists supplement

    July 1, 2025

    Poultry Business – June 2025 issue

    June 9, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Feed & Nutrition

New animal feed enriched with omega 3 aims to pass health benefits to consumers

Chloe RyanBy Chloe RyanJune 29, 20212 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

Devenish and Mara Renewables Corporation have joined forces to launch a new business that will enrich animal feed with a omega-3 DHA solution, with the aim of passing on health benefits to consumers who eat meat and eggs. 
The new joint venture, Humanativ, formalises a long-standing partnership between the two companies which are both key players in the feed and food industry.
“We are thrilled to partner with Mara on this new venture which will enable us to deliver on our shared vision of improving human and animal health through nutrition,” said Devenish executive chairman, Owen Brennan.
“The health benefits of consuming omega-3 have long been recognised, but research shows that less than 20% of the world’s population are getting the required levels of omega-3 polyunsaturated fatty acids (PUFAs) through their diet. Our mission at Humanativ is to increase the levels of omega-3 DHA in the global population year-on-year by making it more accessible through naturally enriched meat and eggs.”
A clinical trial by researchers at the Royal College of Surgeons in Ireland, on behalf of Devenish, has shown that the regular consumption of naturally enriched omega-3 chicken and eggs can improve omega-3 PUFA levels and also lower blood pressure.
“We’ve carried out extensive research and development to produce a unique, sustainable, algae-based omega-3 DHA product ‘OmegaPro’ that enables food producers to naturally enrich meat and eggs through the animals’ diet,” said Brennan
“By working with Humanativ and incorporating OmegaPro into diets, meat and egg producers will be able to offer a product range with significant proven health benefits, and importantly, make on-pack claims in many regions of the world which will add value to their products,” he said.

Share. Facebook Twitter LinkedIn Email
Previous ArticleOver 100 farms open their gates for Open Farm Sunday
Next Article European Commission to reintroduce processed animal protein to poultry and pig feed
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

News

National Egg & Poultry Awards: Winners announced!

July 9, 20257 Mins Read
Feed & Nutrition

ABN kicks off major feed mill project

July 8, 20251 Min Read
Feed & Nutrition

Why probiotics deserve a place in turkey diets

July 7, 20253 Mins Read
Latest News

EFSA warns of bird migration and US imports pathways for AI into Europe

July 11, 2025

Comment: New catching rules are a disaster

July 10, 2025

Comment: Skills for what?

July 10, 2025
Sponsored Content

Navigating Sustainability in Egg Production: Practical Steps for Producers

June 1, 2025

Maintain stable and continuous coccidiosis control amidst stocking density reductions

November 1, 2024
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.