Devenish and Mara Renewables Corporation have joined forces to launch a new business that will enrich animal feed with a omega-3 DHA solution, with the aim of passing on health benefits to consumers who eat meat and eggs.
The new joint venture, Humanativ, formalises a long-standing partnership between the two companies which are both key players in the feed and food industry.
“We are thrilled to partner with Mara on this new venture which will enable us to deliver on our shared vision of improving human and animal health through nutrition,” said Devenish executive chairman, Owen Brennan.
“The health benefits of consuming omega-3 have long been recognised, but research shows that less than 20% of the world’s population are getting the required levels of omega-3 polyunsaturated fatty acids (PUFAs) through their diet. Our mission at Humanativ is to increase the levels of omega-3 DHA in the global population year-on-year by making it more accessible through naturally enriched meat and eggs.”
A clinical trial by researchers at the Royal College of Surgeons in Ireland, on behalf of Devenish, has shown that the regular consumption of naturally enriched omega-3 chicken and eggs can improve omega-3 PUFA levels and also lower blood pressure.
“We’ve carried out extensive research and development to produce a unique, sustainable, algae-based omega-3 DHA product ‘OmegaPro’ that enables food producers to naturally enrich meat and eggs through the animals’ diet,” said Brennan
“By working with Humanativ and incorporating OmegaPro into diets, meat and egg producers will be able to offer a product range with significant proven health benefits, and importantly, make on-pack claims in many regions of the world which will add value to their products,” he said.