Morrisons is offering a 5% discount on shopping for its farmers to thank them for feeding the nation through the COVID-19 pandemic.
The 5% discount will be offered to Morrisons’ 2,700 farmers when they buy their own groceries to support them and their families.
Farmers will receive a discount card in the post giving them a 5% discount on Morrisons shopping from 23 April which will last until 12 July when it will be reviewed.
Eligible farmers include livestock suppliers supplying lamb, beef and pork into Morrisons; egg farmers supplying Morrisons directly; dairy farmers with a Morrisons contract and fruit & veg growers supplying Morrisons directly.
David Potts, Chief Executive of Morrisons, said: “This is a difficult time for the nation and it’s a very difficult time for farmers and fishermen. We’re the biggest supermarket customer for British farmers and they continue to provide very good quality British food in the face of very real challenges. We want to show our thanks for all their work in feeding the nation and encourage our customers to buy British food.”