Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • March 2026
    • 2026 Feed & Nutrition supplement
    • February 2026
    • January 2026
    • December 2025
    • November 2025
    • October 2025
    • September 2025
    • 2025 Buildings supplement
    • August 2025
    • 2025 Poultry Health supplement
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. March 2026
    2. 2026 Feed & Nutrition supplement
    3. February 2026
    4. January 2026
    5. December 2025
    6. November 2025
    7. October 2025
    8. September 2025
    9. 2025 Buildings supplement
    10. August 2025
    11. 2025 Poultry Health supplement
    12. July 2025
    13. 2025 National Egg and Poultry Awards finalists supplement
    14. June 2025
    15. 2025 Innovation supplement
    16. May 2025
    17. April 2025
    18. March 2025
    19. 2025 Feed and Nutrition supplement
    20. February 2025
    21. January 2025
    22. December 2024
    23. November 2024
    24. October 2024
    25. September 2024
    26. 2024 Building for the Future supplement
    27. August 2024
    28. 2024 Poultry Health supplement
    29. July 2024
    30. 2024 National Egg and Poultry Awards finalists supplement
    31. June 2024
    32. 2024 Innovation supplement
    33. Pig & Poultry Fair 2024
    34. May 2024
    35. April 2024
    36. March 2024
    37. February 2024
    38. January 2024
    39. December 2023
    40. November 2023
    41. Processing Equipment Supplement – Nov 2023
    42. October 2023
    43. Building Supplement – Sept 2023
    44. September 2023
    Featured

    Poultry Business – March 2026 issue out now

    By Chloe RyanMarch 11, 2026
    Recent

    Poultry Business – March 2026 issue out now

    March 11, 2026

    Poultry Business – 2026 Feed & Nutrition supplement out now

    March 11, 2026

    Poultry Business – February 2026 issue out now

    February 11, 2026
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Feed & Nutrition

Farmers advised to monitor feed quality with new Cerealwatch scheme

Chloe RyanBy Chloe RyanJune 6, 20172 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

Farmers have been advised to regularly check grain quality to maximise its effectiveness.

Monogastric Technical Support Manager Alice Hibbert, from Trouw Nutrition said it is particularly important as new crop cereals start to be incorporated into diets.

The Trouw Nutrition GB CerealWatch grain monitoring service evaluates the nutritional value of grain quality.  Analysis is carried out in the company’s Derbyshire laboratory and using methodology from the Trouw Nutrition Feed ingredient Research and Development laboratory in the Netherlands, a comprehensive nutritional profile of the grain sample is provided. This includes predictions for energy for pigs, poultry and ruminants, and digestible amino acids for pigs and poultry.  

“Formulating with an inaccurate nutrient profile of cereals, even by a small margin, can have a significant economic impact for both feed and livestock producers,” Hibbert said. “For example, if you overestimate energy content then there is a risk that energy may be undersupplied by the diet. Underestimation could result in higher feed costs as more energy may be provided than is required. Therefore, routine analysis is recommended to ensure nutritional values are as current and as accurate as possible.” 

She said in 2016, new crop cereal energy values (Pig NE, Ruminant ME and Poultry AMEn) varied by 16% in wheat, and 22% in barley on average while Lysine content varied by 60% in wheat and 41% in barley respectively, which was only revealed after analysis of cereals was carried out. 

In addition to the suite of nutrients reported in the 2016 CerealWatch package, Trouw Nutrition has added mycotoxin analysis for Zearalenone (ZEA), Deoxynivalenol (DON) and T2 and HT-2.  CerealWatch 2017 will be providing cumulative average mycotoxin values for new crop wheat and barley giving an early indication of new crop field borne mycotoxin presence. 

While in excess of 200 mycotoxins are known to exist, the four selected for analysis in the CerealWatch survey provide an indication of field borne toxin production by the Fusarium species of fungi. These toxins are known to have impacts on livestock performance. 

Share. Facebook Twitter LinkedIn Email
Previous ArticleGeese and chickens struck by bird flu in new Norfolk outbreak
Next Article Cobb names new research vice-president
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Feed & Nutrition

Harnessing the power of plants

March 19, 20264 Mins Read
Feed & Nutrition

The potential for pulses in poultry rations

March 11, 20265 Mins Read
Feed & Nutrition

Building better layers

March 10, 20264 Mins Read
Latest News

Anglia Free Range Eggs boosts volumes as expansion pays off

March 20, 2026

Aviagen posts strong growth despite bird flu pressures

March 20, 2026

Glenrath profits rise

March 20, 2026
Sponsored Content

Stay one step ahead of outbreaks

December 3, 2025

Can Aviance improve production and shell quality in full laying cycle?

October 1, 2025
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.