Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • August 2025
    • 2025 Poultry Health supplement
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. August 2025
    2. 2025 Poultry Health supplement
    3. July 2025
    4. 2025 National Egg and Poultry Awards finalists supplement
    5. June 2025
    6. 2025 Innovation supplement
    7. May 2025
    8. April 2025
    9. March 2025
    10. 2025 Feed and Nutrition supplement
    11. February 2025
    12. January 2025
    13. December 2024
    14. November 2024
    15. October 2024
    16. September 2024
    17. 2024 Building for the Future supplement
    18. August 2024
    19. 2024 Poultry Health supplement
    20. July 2024
    21. 2024 National Egg and Poultry Awards finalists supplement
    22. June 2024
    23. 2024 Innovation supplement
    24. Pig & Poultry Fair 2024
    25. May 2024
    26. April 2024
    27. March 2024
    28. February 2024
    29. January 2024
    30. December 2023
    31. November 2023
    32. Processing Equipment Supplement – Nov 2023
    33. October 2023
    34. Building Supplement – Sept 2023
    35. September 2023
    Featured

    Poultry Business – August 2025 issue out now

    By Chloe RyanAugust 13, 2025
    Recent

    Poultry Business – August 2025 issue out now

    August 13, 2025

    2025 Poultry Health supplement out now

    August 13, 2025

    Poultry Business – July 2025 issue

    July 1, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
News

Adam Henson launches national #feedmetruth campaign

Chloe RyanBy Chloe RyanFebruary 19, 20202 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

TV Presenter and farmer Adam Henson is launching #FEEDMETRUTH on 20 February, a national campaign so children know where the food on their plate has come from.  He hopes to encourage every nursery and school to commit to making their food supply chain transparent, thereby creating a generational shift in how the nation engages with and values food provenance.
 
“The appreciation and understanding of food starts with children simply knowing how and where the ingredients on their plate were produced, but they don’t,” said Henson. “They have no idea. Every school dinner has a story to tell – a journey. It leaves a footprint. We need every child to explore it and be inspired and learn from it.”
 
The campaign will offer for nurseries, and free of charge for state primary and secondary schools, a way to show the journey of every plate of food and drive the change through supply chains. The service and technology is being provided by Happerley, a not for profit organisation founded by farmers to validate the provenance of food ingredients and empower consumers to know where their food is from.
 
Co-operative Childcare, a national nursery group, has already signed up to the scheme.
 
Happerley founder, farmer Matthew Rymer, said “Children are particularly susceptible to buying into brands and clever marketing because they do not know or understand better. By working through the food chain to deliver the full story of the ingredients that make their school dinners, our hope is we can create a seismic change in understanding for the future that impacts positively on their health and nutrition, the environment and sustainable food production.”
 

Share. Facebook Twitter LinkedIn Email
Previous ArticleNew method aids study of poultry infections
Next Article Major new research study confirms eggs not associated with heart risk
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

News

Chicken price rises fuels meat and poultry inflation in August

September 2, 20253 Mins Read
New Products

New egg brand from Chippindale Foods

September 2, 20251 Min Read
News

Four men imprisoned for diverting chicken not fit for human consumption back into food chain  

August 28, 20253 Mins Read
Latest News

Environment Agency refuses Cranswick permit for Norfolk farm redevelopment

September 3, 2025

NFU survey reveals ageing UK poultry housing

September 3, 2025

Chicken price rises fuels meat and poultry inflation in August

September 2, 2025
Sponsored Content

How can UK farmers make poultry profitable without losing welfare?

September 1, 2025

Precision Nutrition: A global approach to reducing broiler feed cost.

August 1, 2025
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.