Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. 2025 Feed and Nutrition supplement
    5. February 2025
    6. January 2025
    7. December 2024
    8. November 2024
    9. October 2024
    10. September 2024
    11. 2024 Building for the Future supplement
    12. August 2024
    13. 2024 Poultry Health supplement
    14. July 2024
    15. 2024 National Egg and Poultry Awards finalists supplement
    16. June 2024
    17. 2024 Innovation supplement
    18. Pig & Poultry Fair 2024
    19. May 2024
    20. April 2024
    21. March 2024
    22. February 2024
    23. January 2024
    24. December 2023
    25. November 2023
    26. Processing Equipment Supplement – Nov 2023
    27. October 2023
    28. Building Supplement – Sept 2023
    29. September 2023
    Featured

    Poultry Business – May 2025 issue

    By Chloe RyanMay 15, 2025
    Recent

    Poultry Business – May 2025 issue

    May 15, 2025

    Poultry Business – April 2025 issue

    April 8, 2025

    Poultry Business – March 2025 issue

    March 12, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
News

Adam Henson launches national #feedmetruth campaign

Chloe RyanBy Chloe RyanFebruary 19, 20202 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

TV Presenter and farmer Adam Henson is launching #FEEDMETRUTH on 20 February, a national campaign so children know where the food on their plate has come from.  He hopes to encourage every nursery and school to commit to making their food supply chain transparent, thereby creating a generational shift in how the nation engages with and values food provenance.
 
“The appreciation and understanding of food starts with children simply knowing how and where the ingredients on their plate were produced, but they don’t,” said Henson. “They have no idea. Every school dinner has a story to tell – a journey. It leaves a footprint. We need every child to explore it and be inspired and learn from it.”
 
The campaign will offer for nurseries, and free of charge for state primary and secondary schools, a way to show the journey of every plate of food and drive the change through supply chains. The service and technology is being provided by Happerley, a not for profit organisation founded by farmers to validate the provenance of food ingredients and empower consumers to know where their food is from.
 
Co-operative Childcare, a national nursery group, has already signed up to the scheme.
 
Happerley founder, farmer Matthew Rymer, said “Children are particularly susceptible to buying into brands and clever marketing because they do not know or understand better. By working through the food chain to deliver the full story of the ingredients that make their school dinners, our hope is we can create a seismic change in understanding for the future that impacts positively on their health and nutrition, the environment and sustainable food production.”
 

Share. Facebook Twitter LinkedIn Email
Previous ArticleNew method aids study of poultry infections
Next Article Major new research study confirms eggs not associated with heart risk
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

News

Red Tractor owners appoint Alistair Mackintosh as Red Tractor Chair

May 23, 20252 Mins Read
News

APHA to use genomics to boost disease surveillance in £10m project

May 19, 20252 Mins Read
News

Reflections on my first month leading the BEIC

May 15, 20253 Mins Read
Latest News

Red Tractor owners appoint Alistair Mackintosh as Red Tractor Chair

May 23, 2025

Total UK poultry meat production falls

May 22, 2025

EU broiler price rises again

May 22, 2025
Sponsored Content

Maintain stable and continuous coccidiosis control amidst stocking density reductions

November 1, 2024

How to improve your forecasting accuracy

October 1, 2024
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.