Staff at Novus International’s headquarters in the US have been given a bit of egg-hatching exposure over the past 21 days, courtesy of the company’s global poultry marketing team.
Interns, Maggie Glidewell and Hanna Keene, set up an incubator in the reception area to better educate Novus employees on the embryo development process of chickens.
Posters placed next to the incubator were updated each week to educate staff (and visitors) on the process and explain what was happening in the eggs as they sat in the warmth for 21 days until the action happened. The company’s global poultry marketing specialist, Lorryn Bolte, then joined in by running a special event to extend the learning even more, including examining unhatched eggs to determine possible issues inhibiting their hatching.
“Employees who were able to attend the event got a real-life lesson on the joys and hardships of chick raising, and the smell of eggs when they go bad,” it was stated in a company blog.
“Not only did ‘Novus Egg Days’ provide a fun chance for employees to learn, it also helped solidify why we do what we do at Novus. Some possible problems in eggs that didn’t hatch could have been solved by better nutrition in the laying hens, for instance. This could also very well be the case at a large-scale hatchery.
“Our nutrition solutions aim to combat those customer pains. While obviously this was a small-scale experiment, it demonstrates the commitment of Novus to understanding the needs of our customers and the industry as a whole.”
Headline image shows Maggie Glidewell (left) and Hanna Keene