Facebook Twitter Instagram
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • FREE Magazine Subscriptions
    Twitter LinkedIn
    Podcast
    Poultry News
    • Production
      • Broiler Production
      • Ducks
      • Egg Production
      • Game
      • Hatching
      • Housing
      • Turkeys
    • Processing
    • Business & Politics
      • Business
      • Economics
      • EU & Politics
      • Marketing
      • People
      • Training & Education
    • Welfare
      • Environment
      • Food Safety
      • Vet & Medication
      • Welfare
    • Feed
    • Genetics
    • New Products
    • Magazines
      1. July 2022
      2. June 2022
      3. May 2022
      4. April 2022
      5. February 2022
      6. January 2022
      Featured

      Protected: Poultry Business – August 2022

      By Michael BarkerJuly 26, 2022
      Recent

      Protected: Poultry Business – August 2022

      July 26, 2022

      Protected: Health Supplement 2022

      July 25, 2022

      Protected: Poultry Business – July 2022

      June 28, 2022
    • Jobs
      • Browse Jobs
      • Post a Job
      • Manage Jobs
    • Events
      • National Egg and Poultry Awards
      • Poultry Fair
    Poultry News
    Marketing

    Price and brand beats country labelling in new FSA survey

    Colin LeyBy Colin LeyAugust 17, 20162 Mins Read
    Facebook Twitter LinkedIn Email
    Share
    Facebook Twitter LinkedIn Email

    Country of origin labelling (COOL) is less important than either product price or brand, according to the results of a new survey commissioned by the Food Standards Agency (FSA) in Northern Ireland.

    The survey found that while participants were concerned about where their food was coming from, this was more in line with social desirability factors and often more of a “preference” than a “need”.

    It was also found that participants tended to over-report the influence that COOL had on actual purchasing behaviour, with price and promotions taking precedence following observations from the accompanied shop research.

    For some shoppers the “local origin” of food also appears to count much more than the “national origin” of what they buy.

    “When discussing country of origin, participants tended to spontaneously think of ‘local origin’ produce as referring to food produced in Northern Ireland, rather than Britain,” it was stated in the survey report. “For some this was due to seeing local produce such as milk and meat referred to in this way at their local butchers or greengrocers.

    “For participants, Irish and British labelled products were deemed as having travelled a large distance from their source and therefore were not considered to be local when compared, in terms of freshness and quality, to those with a Northern Ireland label.”

    Sample replies from participants included the comment from a Portrush woman who said: “I go to the butchers to buy my meat. I like to support local.”

    Another participant said: “I think it’s quite important to support local farmers as much as we possibly can. In such a rural country, where so many people here depend on farming, if you can (buy local), I think you should.”

    Access full report

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleReception incubator gives Novus HQ staff egg-hatching exposure
    Next Article UK grocery sales hit worst level for two years
    Colin Ley

    Read Similar Stories

    Business & Politics

    Consumer trust in UK food dropping as cost-of-living bites

    August 2, 2022
    Business & Politics

    Noble Foods’ Purely Organic egg brand certified as carbon neutral

    July 18, 2022
    Business & Politics

    Gressingham launches barbecue promotion for summer

    July 12, 2022
    Most Read

    Mind the gap: getting vaccination right

    August 8, 2022

    Avian flu outbreaks continue throughout summer in unprecedented third seasonal wave

    August 8, 2022

    Almost a third of UK supply chain signed up to Better Chicken Commitment

    August 8, 2022
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • AA Farmer
    • Farm Contractor
    • Pig World
    • OvertheCounter

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    CookieDurationDescription
    AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
    explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
    ppwp_wp_session30 minutesNo description
    tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
    SAVE & ACCEPT
    Powered by CookieYes Logo