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    Poultry Business – June 2025 issue

    By Chloe RyanJune 9, 2025
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Poultry revenue up 20.3% at Cranswick

Chloe RyanBy Chloe RyanMay 21, 20252 Mins Read
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Poultry revenue at Cranswick has grown 20.3% in the past year, driven by new cooked and prepared poultry retail listings.

Its preliminary results for the 52 weeks ended March 29, 2025, show 6.8% revenue growth (+6.4% like for like), and a 14% leap in profits to £206.9 million.

Volumes were 7.7% ahead, reflecting a strong underlying performance across its core categories, supported by a strong outperformance of the company’s premium added-value product ranges and a record Christmas trading period.

Adjusted operating margin increased from 7.1% to 7.6%, reflecting a strong contribution from growing agricultural, growing agricultural operations, excellent capacity utilisation and tight cost control.

Adam Couch, Cranswick’s chief executive officer, said: “This year we have made significant strategic and financial progress delivering record revenue and adjusted profit before tax.  We have also continued to make substantial investment across our industry leading asset base, our farming operations and in acquisitions to support our long-term growth ambitions.”

Cranswick has also announced a new veterinarian review of its animal welfare policies and its livestock operations, following the publication of undercover footage filmed on a Cranswick pig farm by an activist group, showing pigs being mistreated. Several retailers cut ties with the farm following publication.

Couch said: “We know that our customers and consumers care deeply about the welfare of animals involved in food production – it is a priority we share. We have always placed the highest importance on animal health and wellbeing and continuously aim to have the most stringent standards in the sector. We take seriously any instance, anywhere in our supply chain, where behaviour fails to meet those standards. We are therefore instigating a new, fully independent, veterinarian review of all our existing animal welfare policies, together with a comprehensive review of our livestock operations across the UK. We will provide a further update on this work in due course.”

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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