Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. July 2025
    2. 2025 National Egg and Poultry Awards finalists supplement
    3. June 2025
    4. 2025 Innovation supplement
    5. May 2025
    6. April 2025
    7. March 2025
    8. 2025 Feed and Nutrition supplement
    9. February 2025
    10. January 2025
    11. December 2024
    12. November 2024
    13. October 2024
    14. September 2024
    15. 2024 Building for the Future supplement
    16. August 2024
    17. 2024 Poultry Health supplement
    18. July 2024
    19. 2024 National Egg and Poultry Awards finalists supplement
    20. June 2024
    21. 2024 Innovation supplement
    22. Pig & Poultry Fair 2024
    23. May 2024
    24. April 2024
    25. March 2024
    26. February 2024
    27. January 2024
    28. December 2023
    29. November 2023
    30. Processing Equipment Supplement – Nov 2023
    31. October 2023
    32. Building Supplement – Sept 2023
    33. September 2023
    Featured

    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
    Recent

    Poultry Business – July 2025 issue

    July 1, 2025

    Poultry Business – 2025 National Egg and Poultry Awards finalists supplement

    July 1, 2025

    Poultry Business – June 2025 issue

    June 9, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Marketing

RSPCA Assured launches second episode of Welly Vision

Simon KingBy Simon KingOctober 25, 20212 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

RSPCA Assured has launched the second episode in its online micro-documentary series, Welly Vision, as part of a major push to better educate consumers about farming and where their food comes from.

Presented by food journalist, campaigner, and Food Unwrapped presenter, Kate Quilton, the first and second instalments of Welly Vision are available to view now on RSPCA Assured’s website.

The latest 10-minute micro-documentary focuses on laying hens and is aimed at the 64 million or so people in the UK who eat eggs – that’s about 97% of the UK population.

It covers topics such as different methods of egg production, egg codes, shell and yolk colour, as well as more challenging subjects. There will also be two shorter videos available in the coming weeks honing in on specific areas of egg production.

Xenia Kinglsey, RSPCA Assured’s senior marketing manager, said: “In this second episode of Welly Vision, we aim to continue educating people about the challenges of farming animals for food, with the ultimate goal of highlighting the importance of higher welfare labels.

“After the huge success of episode one, which focused on pork production, we’re really excited to see how this latest instalment is received.”

Welly Vision will also be promoted with TV advertising from November 5 on Channel 4, Sky Max, Sky Showcase, Sky Atlantic, Food Network, More 4, Eden, HGTV as well as video-on-demand services from November 4-10. Peak spots will include slots during Great British Bake Off: An Extra Slice. The TV ad will feature highlights from both episodes one and two of the micro-documentary series.

The campaign is also being supported with full-page print ads in Sainsbury’s, Olive, Delicious, Foodism and BBC Good Food magazines, as well as social media ads and organic posts.

The first episode of Welly Vision, which looked at pigs and pork production, was broadcast in August this year. Future episodes of Welly Vision, focusing on meat chickens and turkeys, will be launched in 2022.

Share. Facebook Twitter LinkedIn Email
Previous ArticleThe School of Sustainable Food and Farming launches in the UK
Next Article Red Tractor unveils campaign to put British food on the table for Christmas
Simon King

With more than 25 years' experience in business-to-business publishing, Simon is editor of LBM titles Pest and OvertheCounter. Big fan of Manchester United.

Read Similar Stories

Business & Politics

Wyreside rebrands as Innovad Group

July 15, 20251 Min Read
Business & Politics

Gressingham Duck launches summer barbecue prize draw

June 26, 20251 Min Read
Business & Politics

BEIC urges food businesses to drop imported eggs

May 1, 20252 Mins Read
Latest News

Wyreside rebrands as Innovad Group

July 15, 2025

Comment: Why I still believe the Better Chicken Commitment has a future

July 14, 2025

Comment: A cautious welcome for Defra’s spending plans

July 14, 2025
Sponsored Content

Navigating Sustainability in Egg Production: Practical Steps for Producers

June 1, 2025

Maintain stable and continuous coccidiosis control amidst stocking density reductions

November 1, 2024
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.