Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • August 2025
    • 2025 Poultry Health supplement
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. August 2025
    2. 2025 Poultry Health supplement
    3. July 2025
    4. 2025 National Egg and Poultry Awards finalists supplement
    5. June 2025
    6. 2025 Innovation supplement
    7. May 2025
    8. April 2025
    9. March 2025
    10. 2025 Feed and Nutrition supplement
    11. February 2025
    12. January 2025
    13. December 2024
    14. November 2024
    15. October 2024
    16. September 2024
    17. 2024 Building for the Future supplement
    18. August 2024
    19. 2024 Poultry Health supplement
    20. July 2024
    21. 2024 National Egg and Poultry Awards finalists supplement
    22. June 2024
    23. 2024 Innovation supplement
    24. Pig & Poultry Fair 2024
    25. May 2024
    26. April 2024
    27. March 2024
    28. February 2024
    29. January 2024
    30. December 2023
    31. November 2023
    32. Processing Equipment Supplement – Nov 2023
    33. October 2023
    34. Building Supplement – Sept 2023
    35. September 2023
    Featured

    Poultry Business – August 2025 issue out now

    By Chloe RyanAugust 13, 2025
    Recent

    Poultry Business – August 2025 issue out now

    August 13, 2025

    2025 Poultry Health supplement out now

    August 13, 2025

    Poultry Business – July 2025 issue

    July 1, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Business & Politics

Comment: It’s time to promote our industry to the public

Chloe RyanBy Chloe RyanMarch 19, 20193 Mins Read
Facebook Twitter LinkedIn Email
Charles Bourns with ean-Michael Schaeffer and Anna Zubkow
Share
Facebook Twitter LinkedIn Email

By Charles Bourns, poultry farmer

Every farmer I have met is complaining about ‘Veganuary’, maybe more where I live because Bristol is the vegan capital of the country, but one has to say what is the industry doing to counter it?

It is about time we had a really meaningful go at promoting our industry to the consumers at large, everyone is doing a little bit but I do not see it joined up and it must be.  We have a tremendous story to tell on:

  • Training – you have the New Apprenticeship Scheme linked to the Poultry Passport, the NFU’s Poultry Industry Programme, scholarships that different companies and the Worshipful Company of Poulters offer at Harper Adams University and now the new Poulters insight into the industry bursary to name but a few. Any other industry would be on the TV announcing this.
  • Antibiotics – we lead the whole agricultural industry so why are we not promoting this? We do to ourselves but not the consumer.
  • Climate change – the poultry industry leads the field with our very low carbon footprint in both eggs and poultry meat.
  • Animal welfare – I believe we are the best in agriculture in all our systems because of the very tight margins we cannot afford any slip ups and our stockmanship and eye for detail is supreme.

My son has gone to New Zealand for a holiday so I have been desperately trying to get a good result out of the farm and by the time you read this I should know.  It is my last solo crop after 32 years of growing chicken, about 30 million of them, I just hope my son who is coming into the industry has as much fun as I had and I will continue to have. My first crop result was 1.81kg at 42 days with an FCR 2.14:1.  The crop cycle was 59 days, earning 51p/sq metre/wk.

In Europe I have just read the AVEC report and was staggered to see how much the Polish industry has expanded, it just shows if you have a supportive government what an industry can achieve although they are running into difficulties on labour, environment and welfare.  There are two million Ukrainians working in Poland.  We need labour but I think we will have to look further afield than Europe, Latvia have gone to China to meet its needs.

My final thought is based on my experience to date as administrator for a badger cull area. Thank goodness I am in the poultry industry, where we get on with whatever needs to be done. This is why we lead the field, and long may we continue to have this attitude!

 

 

Share. Facebook Twitter LinkedIn Email
Previous ArticleLyn Williams: A passion for caring for hens
Next Article Comment: tariff-free eggs are a slap in the face
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Business & Politics

New ad campaign for Red Tractor

August 28, 20251 Min Read
Business & Politics

New poultry services manager for Zoetis

August 27, 20252 Mins Read
Business & Politics

New on pack promotion for Gressingham Duck

August 27, 20251 Min Read
Latest News

Poultry numbers grow in England, driven by broilers

August 29, 2025

Four men imprisoned for diverting chicken not fit for human consumption back into food chain  

August 28, 2025

New ad campaign for Red Tractor

August 28, 2025
Sponsored Content

Precision Nutrition: A global approach to reducing broiler feed cost.

August 1, 2025

Navigating Sustainability in Egg Production: Practical Steps for Producers

June 1, 2025
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.