MSD Animal Health acquires Poultry Sense

MSD Animal Health, has announced it has acquired Exeter-based Poultry Sense from its founding shareholders. Poultry Sense develops health and environmental monitoring equipment for the poultry industry. In March 2019, MSD invested in Poultry Sense, to support its development. Specific terms of the agreement were not disclosed.

Poultry Sense provides enhanced technology for poultry farmers to continuously track and analyse overall health performance for the life of the flock; it provides users the capability to measure, compare and record key health and environmental indicators captured by battery-powered, wireless sensors in the poultry barn, as well as to identify patterns and trends to predict health and well-being and, ultimately, prevent disease and improve performance.

The sensors allow farmers to monitor and assess vital parameters by measuring weight, water usage, humidity, light, temperature and carbon dioxide. Farmers can therefore gain insight into the housing environment, as well as bird health and performance.

“We are pleased to take this step forward with the acquisition of Poultry Sense, as we continue to broaden our portfolio with complementary products and technologies to advance animal well-being and outcomes for our customers,” said Rick DeLuca, president, MSD Animal Health. “We now will be able to provide enhanced health and environmental monitoring technology to the poultry industry, which adds to our technological expertise within our livestock monitoring business with beef and dairy cattle as well as aquaculture, strengthening our leadership in shaping the future of animal health.”


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