More people are eating breakfast than in the past with cooked breakfasts up 29.7% in the last two years, largely driven by an increase in egg-based dishes.
Despite this item of good news for egg producers, however, the latest breakfast habit survey also shows early morning eating habits are continuing to change, with one in ten breakfasts being eaten “on the go”.
“Purchasing breakfast out of the home is becoming increasingly popular,” said the Agricultural and Horticultural Development Board (AHDB), whose strategic insight team has been looking at breakfast eating trends and what they mean for producers.
“Foodservice data from NPD Crest shows that the number of breakfast servings has grown 3.4% in the last year, ahead of other meal occasions. Over the last five years it has grown by an impressive 17.5%.
“Out-of-home breakfasts are definitely a growing area that appeals to increasingly time-poor consumers, who are willing to pay extra for that convenient option.
“Cooked breakfasts are also on the rise, however, up 29.7% in the last two years and largely driven by an increase in egg-based dishes. Fry-up staples bacon and sausages are also featuring more often, in 5% and 2.6% more breakfasts, respectively. However, volume sales of bacon and sausages are both down 2%.”
