Parliamentary Secretary to Canada’s Minister of Agriculture and Agri-Food Francis Drouin has announced a $3.5 million (£2.1m) in funding under the Market Development Programme for the Turkey Farmers of Canada and Chicken Farmers of Canada.
Funding through this program will help increase domestic demand and consumption of Canadian turkey and chicken products through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada’s reputation for high quality poultry products.
Turkey Farmers of Canada will receive up to $2.5m (£1.5m) to expand Canadian consumer awareness of the benefits of turkey meat as a primary and alternative protein.
Chicken Farmers of Canada will receive up to $1m (£610,000) to promote to Canadians the excellence of Canadian chicken and the commitment of the farmers who raise them to providing safe, high quality chicken.
“Following the signing of international agreements, our government committed to providing full and fair compensation to Canada’s supply-managed sectors, and we are delivering on that commitment,” said Marie-Claude Bibeau, Minister of Agriculture and Agri-Food.
“These investments enable poultry producers to promote the high quality of their products across Canada and to expand their markets.”