Aviagen’s slower-growing breed, the Ranger Gold, has been awarded full accreditation by the German animal protection organisation Tierschutzlabel, Deutscher Tierschutzbund e.V. (DTSchB).
“We are currently seeing an increasing interest in slower-growing breeds across the region and further afield in Europe, and have developed the Ranger Gold specifically for customers in this niche market segment,” said Henk Steenblik, Commercial and Technical Manager, Aviagen EPI.
“Along with a slower-growing option that gives performance and productivity, customers benefit from the long-term knowledge and experience of a company that thoroughly understands their challenges and is committed to their success.”
In addition to its new DTSchB accreditation, the Rowan Range slower-growing products (of which the Ranger Gold is part) has met the criteria for other accredited animal welfare programmes worldwide, including the Royal Society for the Prevention of Cruelty to Animals (RSPCA) in the UK and Beter Leven (Better Life) in the Netherlands.
“We’re excited to offer the Ranger Gold to our customers, who are showing increasingly more interest in slower-growing chickens,” said Dr. Bachmeier, Brüterei Süd, a Parent Stock customer. “The Ranger Gold gives us greater flexibility to tap into up-and-coming market segments.”