Daniel Ashley, GB hatcheries manager at Pilgrim’s Europe, has been named the recipient of the 2025 Poulters Training Award, recognising his outstanding career progression and ongoing commitment to developing others within the poultry industry.
The award was presented by the Master, Paul Kelly, of the Worshipful Company of Poulters – one of the historic Livery Companies of the City of London. The Poulters Training Award celebrates individuals who have made a significant contribution to training and skills development within the poultry sector.
Ashley began his career in the poultry industry at the age of 18, working as a general hatchery operative. Alongside his role, he completed his Level 2 Apprenticeship and work-based diploma with Poultec Training, quickly demonstrating a strong work ethic and enthusiasm for learning.
He continued his development with Poultec, achieving his Level 3 work-based diploma in agriculture as well as further qualifications in leadership and management. This commitment to training supported his rapid career progression – from relief team leader at Aviagen, to assistant hatchery manager at PD Hook Hatcheries in 2015, and then to hatchery manager just six months later, at the age of only 23.
In 2021, Ashley joined Pilgrim’s Europe as hatchery manager at the newly developed Newark hatchery. In this role, he was responsible for the hatch of 2.4 million birds per week and for leading a team of 99 staff. In September 2025, he was promoted to GB hatcheries manager, taking on responsibility for the Ashbourne hatchery and the wider Pilgrim’s GB hatchery operation, including the redevelopment of the Ashbourne site.
The Poulters Poultry Training Award recognises individuals who demonstrate exceptional commitment to training, both in their own careers and in the development of others.