The happy egg co is expanding its range of frozen omelettes with two new flavours: ham & cheese and cheese & tomato.
“The early success of our frozen omelettes showed us that shoppers want quick, feel-good meals made with high-quality ingredients they can trust,” said Anita Nutchey, head of marketing & innovation at Noble Foods.
Omelettes remain a firm family favourite, with over 200 million eaten annually in the UK. Yet 60% of consumers say they find omelettes inconvenient to make.
The ham & cheese omelette has already launched in 150 Morrisons stores, with cheese & tomato to follow through wider retail rollout in the coming weeks.