Aviagen’s Rustic Gold bird has been accepted for use under the RSPCA Assured animal welfare scheme. The Rustic Gold is the latest addition to Aviagen’s Rowan Range of slower-growing and coloured breed options to be awarded the accreditation, alongside the previously approved Ranger Gold and Ranger Classic.
With a mix of brown and white plumage, the slower-growing Rustic Gold has strong feed efficiency, Aviagen said.
To be accepted into the RSPCA Assured standard, chicken breeds are evaluated by an independent organisation. Various welfare outcomes are assessed to ensure breeds demonstrate the highest welfare outcomes.
Aviagen European Director of Research and Development, Dr Brendan Duggan said: “Both our conventional and slower-growing breeds are selected for health, welfare and sustainability characteristics as part of our balanced breeding approach.”
“Aviagen continues to work closely with the RSPCA and other organisations across Europe as we continue to enhance welfare across our entire choice of breeds.”
Aviagen European President Patrick Claeys said: “We are delighted that the Rustic Gold is being recognised within the RSPCA Assured standard.”
“In addition to its excellent welfare outcomes, this ECC approved breed also provides a strong economically viable option for the slower-growing market with advantages in meat yield and feed efficiency.”