Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. July 2025
    2. 2025 National Egg and Poultry Awards finalists supplement
    3. June 2025
    4. 2025 Innovation supplement
    5. May 2025
    6. April 2025
    7. March 2025
    8. 2025 Feed and Nutrition supplement
    9. February 2025
    10. January 2025
    11. December 2024
    12. November 2024
    13. October 2024
    14. September 2024
    15. 2024 Building for the Future supplement
    16. August 2024
    17. 2024 Poultry Health supplement
    18. July 2024
    19. 2024 National Egg and Poultry Awards finalists supplement
    20. June 2024
    21. 2024 Innovation supplement
    22. Pig & Poultry Fair 2024
    23. May 2024
    24. April 2024
    25. March 2024
    26. February 2024
    27. January 2024
    28. December 2023
    29. November 2023
    30. Processing Equipment Supplement – Nov 2023
    31. October 2023
    32. Building Supplement – Sept 2023
    33. September 2023
    Featured

    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
    Recent

    Poultry Business – July 2025 issue

    July 1, 2025

    Poultry Business – 2025 National Egg and Poultry Awards finalists supplement

    July 1, 2025

    Poultry Business – June 2025 issue

    June 9, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Production

Shoppers urged to avoid turkey crowns this Christmas

Chloe RyanBy Chloe RyanOctober 24, 20182 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

The premium prices for turkey breasts or ‘crowns’ at Christmas means that consumers are effectively paying for the whole bird when buying a crown, according to Paul Kelly, managing director of Kelly Turkeys, who has urged consumers to opt for a whole bird.

Major retailers sell only 30% of whole birds and the remaining 70% are predominantly crowns, he said, contrasting with their own KellyBronze farmgate sales at Danbury, Essex, where 72% of sales are whole birds, 14% crowns and 14% breast joints.

“This is a staggering difference,” he said. “Given that consumers are paying for the whole bird when buying the crown, they may as well have it. Educating customers to this fact, as well as giving great left-over recipe ideas, will hopefully reverse the trend.”

In his annual autumn newsletter to the butchery and retail trade Kelly states: “The whole bird is far better value and leaves no waste. It’s a win for everybody and right now it is the perfect time to raise the subject with the press, the headline being ‘If you pay for the crown, the legs come free!’ “

He points to the impact of rising costs on Christmas turkey production, with the wheat and soya market, minimum wage increases and the price of cardboard all weighing heavily.

“I am very nervous about the future costs of feed,” he added. “Climate continues to play such a huge part in determining crop yields and freak weather patterns could easily devastate the world food supply.”

KellyBronze prices are increased by 5.4% this year – exactly in line with higher production costs. 

Share. Facebook Twitter LinkedIn Email
Previous ArticleUK government must recognise critical importance of agriculture in NI
Next Article Avara expands Telford site with 150 new staff
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Production

Comment: My foray into competitive smallholding

July 2, 20253 Mins Read
Egg Production

L.J. Fairburn & Son reports strong year of growth

July 1, 20251 Min Read
Egg Production

Yorkshire Farmhouse Eggs reports 39% rise in turnover

June 30, 20251 Min Read
Latest News

Empowering the workforce

July 2, 2025

Comment: My foray into competitive smallholding

July 2, 2025

Poultry Business – July 2025 issue

July 1, 2025
Sponsored Content

Navigating Sustainability in Egg Production: Practical Steps for Producers

June 1, 2025

Maintain stable and continuous coccidiosis control amidst stocking density reductions

November 1, 2024
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.