Social media plan unveiled in support of British Egg Week

This year’s British Egg Week, which runs from October 10, with promote the theme of “Put an Egg On It” as an encouragement to consumers to experiment with eating eggs in more unusual ways.

“It’s a perfect time to encourage customers to choose eggs, and the street food theme we’ve chosen gives us a great platform to highlight how suitable they are for modern lifestyles,” said British Egg Industry Council (BEIC) chairman, Andrew Joret (pictured above).

“Research shows that eggs are now seen by consumers as a healthy, nutrition packed and versatile food. Highlighting this on point of sale and menus is a great way to boost sales during the week, and longer term.”

As part of the celebrations, British Lion eggs is staging an egg themed street food takeover at Hawker House in London, where street food chef Seb Holmes, owner of Farang London, will be serving a collection of modern Thai street food inspired egg dishes.  This will include Egg Topped Smoked Pork Belly Laab, a minced free range pork belly dish with smoky garlic, lime and chilli dressing, Asian herbs and a wok fried egg.

BEIC added that the hashtag #PutAnEggOnIt had been created to run in conjunction with the campaign with the aim of inspiring social media interaction from consumers, caterers, food manufacturers and retailers.

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