Anglia egg group selected by Amazon

Norfolk-based Anglia Free Range Eggs has been named as selected suppliers to Amazon, following the online giant’s recent move into the fresh food delivery market.

The company’s agreement with Amazon covers the supply of eggs for the branded Love Free range which will feature as part of an AmazonFresh food delivery trial involving customers located in 69 central and east London postcodes.

Welcoming the agreement as a “very exciting” opportunity, Anglia Free Range Eggs’ sales manager, Clair Bullen, said that landing the contract with Amazon was a “huge compliment” for the Norfolk-based enterprise.

Asked by poultrynews how she reacted to Amazon’s declared commitment to “low prices” in its trials launch announcement last week, she said: “Amazon know they are entering into a competitive market place. They also understand the importance of delivering value for money.”

Having only begun life in 2010, when five established farmers decided to combine their egg production ventures, Anglia Free Range Eggs now has 30 farms and 600,000 hens, with production locations in East Anglia, Wales and Lincolnshire. The company also runs its own packing centre in Attleborough, 17 miles from Norwich.

Headline image shows Anglia Free Range Eggs’ managing director and joint-owner, Harry Irwin.

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