Noble Foods launches first foodservice egg brand

Noble Foods is launching its first ever brand for foodservice operators.  Noble Foods said it wanted The Great British Egg Co. to become a recognisable brand known for high-quality products that have been specifically designed for the needs of operators across the industry.

“As consumer habits have evolved, there’s been a thirst for new, healthier products that are convenient and easy for operators to use as part of their menus,” said Steve Hall, business unit controller, Noble Foods’ innovation division. “We’ve seen a definite shift in the market and as a result we wanted to signpost the breadth of service and support we can offer. We are able to bring solutions to the market that offer convenience and value while meeting consumer demand for healthier menu items,

Noble Foods is working closely with a number of wholesalers as part of the launch of its first range. Products under the Great British Egg Co. brand will include egg bites (cheese and plain), poached eggs (domed and flat), gluten-free Yorkshire puddings, scrambled egg burgers (cheese and plain) and scrambled egg pots.

“Our vision for the brand is to create pioneering products for all out of home sectors that offer a commercial, operation and nutritional benefit. Our scrambled egg burgers, for instance, were born out of a discussion with a customer who needed a reduced salt burger solution for the education sector. Noble Foods was the first company to launch free range eggs in the UK and all of our products are free range and conform to the British Lion standard, guaranteeing quality and the highest animal welfare standards.

“Most of our products do not require any level of skill and can be prepared in minutes. Our poached egg concepts have been extremely well-received,” said Hall. “A number of outlets want to take full advantage of the breakfast occasion but don’t necessarily have the skills in the kitchen. Our team pushed the envelope and developed a solution that delivers a perfectly poached egg every single time.”

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