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    Poultry Business – November 2025 issue out now

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New precision technology aims to improve poultry welfare

Chloe RyanBy Chloe RyanSeptember 28, 20202 Mins Read
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A new precision farming solution for poultry farmers has been developed through a partnership between agri-tech business Glas Data and poultry software specialist Eggbase.

The smart poultry sensors will allow egg producers, pullet rearers and broiler growers to monitor poultry housing conditions with greater accuracy. The sensors will gather key data about bird welfare and behaviour including temperature, humidity, sound and ammonia levels. Water, electricity and feed usage can also be monitored.

Anne Fleck, Managing Director of Eggbase said: “We are delighted to have teamed up with Glas Data to offer Smart Poultry Sensors. Now is the perfect time for the poultry industry to embrace and exploit the power of our cloud-based data and sensor solutions to the benefit of bird welfare.”

Data from the sensors can be viewed on the go on Glas Data’s cloud based GlasCore dashboard.

“The system can also send out real-time alerts by email or text message, allowing bird welfare and behaviour to be monitored more closely and ensuring immediate action is taken if issues are identified,” said Colin Phillipson, co-founder of Glas Data.

The smart poultry sensors use long range, low power technology and communicate using the Internet of Things. The sensors are low maintenance and batteries can last for several years.

Smart poultry sensors can be rented, with flexible subscriptions allowing farmers to adapt their subscription based on their business needs or to get access to the latest technology. Three packages are available, which all come with access to the GlasCore dashboard and real-time alerts.

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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