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Red Tractor Assurance to launch TV advertising campaign
Red Tractor Assurance will have its own national television advertising campaign later this year for the first time in its…
Marketing
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UFU centenary calendar raises £10,000 for Air Ambulance NI
The Ulster Farmers’ Union is pleased to announce that the sales of its centenary charity calendar have raised £10,000 for…
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UEA graduate hopes to ‘crack’ food waste with new range of egg protein drinks
This Easter will see people tucking into trendy poached egg brunches and whipping up batches of creme egg brownies, but…
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Red Tractor seeking new Poultry Sector chairman
A new chairman is being sought for the Red Tractor Assurance Poultry Sector, replacing Andy Lewins. Red Tractor Assurance is owned by Assured Food Standards (AFS), the independent organisation that manages and promotes the Red Tractor quality mark on food packs. The Red Tractor Farm Assurance Schemes cover six sectors: beef and lamb, dairy, pigs, poultry, crops and sugar beet and fresh produce. A key objective for the Red Tractor team is to develop Red Tractor Assurance into the ‘Flagship for …
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KFC dancing chicken tops list of most complained about ads of 2017
A KFC advert featuring a chicken dancing to rap music was the most complained about of 2017, according to the…
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Olympic gymnast champions #EggsMyWay campaign
Reigning Olympic champion gymnast Max Whitlock is spearheading a crack team of high-profile ambassadors, in a £1m plus recipe marketing…
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Baroness Neville-Rolfe appointed chairman of Assured Food Standards
Assured Food Standards (AFS), the company which owns and operates Red Tractor Assurance, has appointed Baroness Lucy Neville-Rolfe as its…
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Pupils Encouraged to Make Good Use of Leftovers
Four Scottish Schools have been named winners of the “Don’t be afraid of your leftovers” recipe competition, run by Quality…
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Red Tractor Assurance takes ownership of Quality British Turkey scheme
The UK’s largest farm assurance body, Red Tractor, has taken ownership of the Quality British Turkey (QBT) scheme. For more…
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NFU launches Countryside Kitchen recipe book
A group of NFU farmer and grower members are the stars of a new recipe book that features the best…