Egg producer Bird Brothers has unveiled bold new packaging across its Roam free range eggs for catering customers.
The colourful packaging has gold, green, and blue boxes for Golden Roam, Roam, and White Gold Roam, respectively.
The move follows the introduction of the refreshed Roam packaging for retail customers late last year as part of Bird Brothers’ rebrand.
The Bedfordshire company founded in the 1969 by twins Carl and Peter Bird has seen impressive expansion over the last 55 years, with their sons Matthew and Stuart now leading the company producing up to five million fresh eggs every week.
Matthew Bird, commercial director, said: “We’ve created bold new packaging to enhance the profile of the brand’s free range with both retail and catering audiences. This comes as we continue to promote our diversified range across free range and barn eggs to meet the evolving needs of the market.”