Gressingham Foods has launched a new national on-pack promotion across its fresh duck range.
The campaign, which begins at the start of February, appears on more than 400,000 packs of Gressingham duck products in stores. It is also being promoted through the brand’s newsletter and social media channels. Entry to the competition is online, with one winner set to receive £400 worth of Gressingham duck along with 52 bottles of wine.
Rebecca Alderton, marketing & communications manager at Gressingham Foods, said the promotion was designed to highlight pairing occasions associated with duck. She added that the campaign aims to reach a broader customer base and reflect a range of eating occasions, from everyday meals to at-home dining experiences.