Tesco will this weekend release the second of five Christmas television adverts, highlighting how the retailer and its customers give people in need a little extra help during the festive season.
The advert shows a local charity bringing people together to celebrate Christmas and using food donations from a Tesco store to cook a traditional Christmas lunch.
Last year, Tesco together with its customers, provided more than 4 million meals to people in need over the festive period, through its annual Food Collection and ongoing food surplus redistribution scheme.
Alessandra Bellini, Tesco Chief Customer Officer, said: “Our second television advert shines a light on the incredible generosity of our customers at Christmas time, and the little helps Tesco can give people in need during the festive season.
“We’re delighted to hold our 10th Food Collection in partnership with FareShare and The Trussell Trust this year, and additionally donate £1 for every fresh turkey purchased at Tesco. We know our customers and colleagues really care about food poverty and we want to do our bit to help.
“This year, our Christmas campaign celebrates the many ways we come together at Christmas, and how food sits at the heart of it all. We want our customers to know that however they choose to do Christmas, and no matter what they need, we can help – Everyone’s Welcome at Tesco.”
Tesco’s 2017 Food Collection will run from Thursday 30 November to Saturday 2 December in all stores. In addition, Tesco will donate £1 for every fresh turkey bought instore or online, shared between FareShare and The Trussell Trust to provide much needed support over the festive period.