Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. July 2025
    2. 2025 National Egg and Poultry Awards finalists supplement
    3. June 2025
    4. 2025 Innovation supplement
    5. May 2025
    6. April 2025
    7. March 2025
    8. 2025 Feed and Nutrition supplement
    9. February 2025
    10. January 2025
    11. December 2024
    12. November 2024
    13. October 2024
    14. September 2024
    15. 2024 Building for the Future supplement
    16. August 2024
    17. 2024 Poultry Health supplement
    18. July 2024
    19. 2024 National Egg and Poultry Awards finalists supplement
    20. June 2024
    21. 2024 Innovation supplement
    22. Pig & Poultry Fair 2024
    23. May 2024
    24. April 2024
    25. March 2024
    26. February 2024
    27. January 2024
    28. December 2023
    29. November 2023
    30. Processing Equipment Supplement – Nov 2023
    31. October 2023
    32. Building Supplement – Sept 2023
    33. September 2023
    Featured

    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
    Recent

    Poultry Business – July 2025 issue

    July 1, 2025

    Poultry Business – 2025 National Egg and Poultry Awards finalists supplement

    July 1, 2025

    Poultry Business – June 2025 issue

    June 9, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Retail

Morrisons introduced farm shop style pick-your-own eggs

Chloe RyanBy Chloe RyanAugust 1, 20182 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

Supermarket Morrisons is to bring back a ‘farm shop style’ pick-your-own local eggs stand in 200 of its stores across the country.

Customers will be able to select their own free range hens eggs – based on their size, colour, shape and speckles. They will also be able to buy anything from one single egg in a recycled box, to thirty eggs in a tray.

Morrisons is launching the stand to reassure customers that their eggs won’t be cracked, or smaller than expected.

The free range hens eggs will be sourced by Morrisons from farms from across Britain.

The pick-your-own scheme will also help cater for smaller or larger households and reduce waste. Currently dairy and eggs account for 9% of food thrown away in the home.

So that they are easy to find, Morrisons pick-your-own eggs will be located on special stands in its fresh fruit and veg areas.

To further reduce waste, Morrisons is encouraging customers to purchase their first set of eggs, then re-use their egg box upon each return visit.

Robert Hofman, Egg Buyer at Morrisons said: “Some customers told us they wanted to select their own eggs – to ensure none were cracked and to buy the exact amount they needed. We thought reintroducing a traditional pick-your-own local eggs stand would help to do this. In trials customers have told us that they love selecting their own eggs, have found it has cut down on waste in their homes, and love buying produce from their local area.”

Morrisons pick-your-own free range hens eggs will range in size – from 63g-73g. They will cost 22p each, £1 for six, or £5 for 30.

Share. Facebook Twitter LinkedIn Email
Previous ArticleComment: Why can’t we attract more young people to the poultry industry?
Next Article Gove to do ‘whatever it takes’ to help drought-hit farmers
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Retail

Canadian chicken franchise makes UK bow

February 22, 20242 Mins Read
Retail

Grocery price inflation fuels first ever £12 billion Christmas

January 4, 20234 Mins Read
News

Shoppers need to pay 40p more per dozen for free range eggs

April 5, 20222 Mins Read
Latest News

EFSA warns of bird migration and US imports pathways for AI into Europe

July 11, 2025

Comment: New catching rules are a disaster

July 10, 2025

Comment: Skills for what?

July 10, 2025
Sponsored Content

Navigating Sustainability in Egg Production: Practical Steps for Producers

June 1, 2025

Maintain stable and continuous coccidiosis control amidst stocking density reductions

November 1, 2024
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.