The NFU’s #BuyMyTurkey campaign is returning for another year on 6 December.
The campaign encourages shoppers to buy their Christmas turkey direct from the farm where it was produced. Consumers can find their local turkey producer by putting their postcode into the NFU’s Turkey Finder.
To help the campaign and encourage the public to use the Turkey Finder the NFU is asking members and members of the public to post across social media using the hashtag – #BuyMyTurkey – on Friday 6 December. Last year the posts were a huge success with over 3.3million impressions on Twitter, while the online Turkey Finder had more than 9,000 views.
NFU turkey group chair Michael Bailey said: “The NFU Turkey Finder is a fantastic free promotional tool for any farm fresh turkey business selling direct to the consumer from the farm gate. The online postcode search tool is easy to use and directs new customers to your farm gate sales, which is beneficial as the highest margins will always be from direct sales at the farm gate.
“It is also a great way to engage with the public and showcase the high environmental and welfare standards we produce to.”