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    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
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Poultry News
Broiler Production

Aviagen celebrates UK top broiler growers

Chloe RyanBy Chloe RyanSeptember 29, 20222 Mins Read
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Aviagen has held a ceremony to celebrate broiler growers whose performance has qualified them to join the Ross 420 Gold Club.

Gold awards were given to broiler growers who achieved a European Performance Efficiency Factor (EPEF) of 462 or more in a single flock, or three 420+ flocks in a row. EPEF factors in the Feed Conversion Ratio (FCR), liveability and daily weight gain of a broiler flock.

Stuart Thomson, Head of Sales and Technical at Aviagen UK, and Kieron Daniels, Aviagen UK Broiler Specialist, were in attendance at the event to congratulate the award winners.

“We are exceedingly pleased with the achievements of these top performers. They are an example of the great heights possible when strong genetics combine with management skill, commitment and determination,” said Thomson.

Daniels said consistency is what sets the gold winners apart. “This level of success is evidence of the excellence of our Ross 420 Club members. Their husbandry practices and passion are unmatched in the industry.”

He went on to explain that, due to the steady rise in performance numbers seen in the UK, Aviagen introduced the Ross 440 Club in June. “It is important that our Club members, in particular our gold winners, continue to reflect the top 1% of the UK broiler industry, and that is why we continually raise the target.

Gold winner Lee Baxter added: “We thoroughly enjoyed the event, from the activities to the presentations, it was educational as well as fun. It was great to get together with producers who share the passion of growing to the highest standards possible and bouncing ideas off from one another.”

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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