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    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
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Sales soar at Soanes Poultry following TV appearance

Chloe RyanBy Chloe RyanFebruary 8, 20241 Min Read
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East Yorkshire-based Soanes Poultry is celebrating after an appearance on a cookery programme prompted unprecedented levels of online sales.

Chef and TV presenter James Martin created a recipe using chicken from Soanes Poultry and interviewed managing director Ben Lee for his ‘Saturday Morning’ show on ITV recently.

“Being filmed was a daunting experience, but James and his team were extremely helpful and put me at ease. Any nerves disappeared when I heard James and chef guests Tony Singh and Michael Caines praise the ‘amazing flavour’ and ‘beautiful texture’ of our chicken in the Chicken with Vermouth and Picada dish that he created,” said Lee.

Following the broadcast, online sales soared to 20 times the level of a typical weekend.

“We’re very grateful to James and the team for helping to spread the word about our award-winning Yorkshire chicken that is only available from independent retailers and our online shop,” said Lee.

Soanes Poultry was founded by Tom Soanes and has been rearing and preparing chicken since 1947. It sells its Yorkshire-reared chicken to butchers and independent retailers throughout Yorkshire and to wholesalers and catering butchers nationwide.

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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