Noble Foods has announced a new partnership with registered children’s charity Magic Breakfast.
The partnership will see the family-owned company, responsible for brands such as the happy egg co. and Purely Organic, collaborate with Magic Breakfast, which provides breakfasts to children and young people in the UK who arrive at school too hungry to learn.
The charity offers breakfasts to around 200,000 children to ensure they start their school day with the energy and nutrition they need.
Noble Foods is supporting the charity in several ways. As part of the partnership, a new on-pack promotion will soon roll-out on over 480,000 packs of the happy egg co. where one breakfast will be donated for every three packs purchased across a combination of pack sizes including 6 Medium, 6 Bulk and 10 Large packs.
Noble Foods is also gearing up to supply the happy egg co. to the charity’s partner schools. It will be the very first time that eggs are included in the Magic Breakfast provision. Initially supplying 30 schools, Noble Foods has the ambition to roll this initiative out to more schools later this year based on a successful trial period.