Noble Foods has launched a new Heritage Breeds egg range, featuring speciality eggs including products such as Gladys May’s duck eggs and Speckled Quailand quail eggs.
The range is currently available from Tesco and Ocado, priced between £2.15 and £2.70 per half dozen. Hen eggs are also included in the range, from Copper Marans and Royal Legbar hens.
“Heritage Breeds hens reside in flocks typically a third of the size of standard free-range farms, meaning they have considerably more space to roam free outdoors… all are fed a wholesome vegetarian diet, which has been specifically designed by an animal nutritionist and tailored to the flock’s individual needs,” said Noble Foods’ marketing director, Geraldine Phillips.
“Speciality is the fastest growing segment in fresh eggs, yet approximately nine out of ten UK households remain unaware of the benefits of higher quality eggs. It is a common myth that an egg is just an egg when it comes to mealtimes but we believe that by educating and driving trial of Heritage Breeds, there is a huge opportunity to build category value and delight more consumers.”