Moy Park secures first Asda deal

Moy Park has secured a contract with Asda to supply 12 of its branded products to the retailer’s stores across Northern Ireland for the first time.

The new lines will be listed across three categories, barbecue, ready to cook and added value and will include Mango Lime & Coconut Chicken Mini Fillets, Yakitori Chicken Kebabs and a Cheesy Chicken Broccoli Bake – as well as Peri Peri Lollipop Wings and an Extra Tasty Roast in the Bag whole chicken.

Moy Park was established in 1943 and currently employs over 13,000 staff including 800 local farmers

Ellen Wright, Brand Marketing at Moy Park, said: “As a business we’re delighted to secure listings in Asda for our branded products for the first time.

“With the added value lines, we are really showcasing different parts of the chicken, which have been paired with a selection of our chefs’ marinades, the barbecue lines focus on core, tried and tested family flavours, combined with world cuisine influences – and the ready to cook products offer diners a simple and delicious way to recreate a casual restaurant dining experience at home.”

Emma Swan, Asda’s Buying Manager for NI Local, added: “We’re looking forward to building our relationship with Moy Park and know the new lines will become firm favourites with our shoppers.”

The new products are available in all 16 NI Asda stores now.

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