Coventry Chemicals has rebranded its animal hygiene range Mirius, a name already used by the company’s professional and retail hygiene divisions.
The name will now be across the entire organisation, including its division focusing on animal hygiene which includes the manufacture and supply of cleaners and disinfectants for terminal and continuous biosecurity.
Managing director Darren Langdon said: “This rebrand is about much more than a name change. Mirius reflects our commitment to delivering high-quality hygiene solutions that enhance biosecurity, support efficiency and help drive profitability for our partners and end users.”
The company has also introduced a refreshed look for the animal hygiene range. “As the industry evolves, we’re proud to offer products that combine proven results with a modern look and feel,” said Langdon.