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    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
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Feed & Nutrition

Marsdens team completes new game feed training

Chloe RyanBy Chloe RyanNovember 8, 20222 Mins Read
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The Marsdens Game feed team has recently completed a new feed training course, from the Agricultural Industries Confederation (AIC), covering game nutrition, welfare and how to support improved sustainability practices, following its launch in July.

The new Feed Adviser Register (FAR) module covers nutrition, gamebird production systems, feed management, biosecurity, hygiene, health and welfare and key performance indicators. It also includes a focus on sustainable game feed and how this relates to the carbon footprint of game farms, shoots and game meat. The content of the new course marks a significant step forward to help drive continued progress in the UK game sector.

“At Marsdens we pride ourselves on supporting customers with dedicated, local support and the most up-to-date guidance as they navigate the challenges affecting our industry,” said Andrew Fothergill, National Poultry Advisor. “Environmental protection was a key driver of the FAR and so the training also helps our specialist game team to recommend nutrition and advise on feeding regimes which minimise environmental emissions and pollution.”

Nick Major, Corporate Affairs Director at ForFarmers, and Chair of AIC’s Feed Executive Committee said: “The FAR Game Feed module recognises the value of advice into the sector which is such an important part of the rural economy and increasingly, the food chain. I hope it will play its part in encouraging more retailers to promote game to consumers, knowing that the sector is now underpinned by quality assurance”.

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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