Available in selected stores nationwide, the Better Eggs range includes six medium (£2.24), six large (£2.48) and ten mixed weight (£3.50) packs.
Better Eggs was launched by L J Fairburn & Son.
Daniel Fairburn, CEO of L J Fairburn & Son, added: “After more than 75 years as an independent, family-run egg producer, Better Eggs brings together our heritage and a new vision for the future. With lower stocking densities, certifications from the British Lion Code and RSPCA assured, we’re proving that high welfare and sustainability can go hand in hand with great value and taste.”