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    Featured

    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
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    Poultry Business – July 2025 issue

    July 1, 2025

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International Egg Commission launches 10-year initiative to double egg consumption globally

Chloe RyanBy Chloe RyanFebruary 9, 20222 Mins Read
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The International Egg Commission (IEC) is launching a new global initiative to develop the reputation of the egg on an international scale.

Vision 365 is a 10-year plan to accelerate global average egg consumption to 365 eggs per person, per year. Supporters of the campaign aim to tell the egg industry’s story and build the reputation of the egg based on scientific fact, positioning eggs as an essential food for health.

“Given their incredible nutritional value and significant environmental credentials, eggs are a natural solution for many of the challenges we face as a society today,” said IEC Chairman, Suresh Chitturi. “We, as an industry, know this and we need to ensure that the rest of the world knows it too, by uniting and telling our story. Vision 365 will enable us to do that, positioning the egg industry as a global leader in sustainable protein production.

“This initiative has great potential to transform the reputation of the egg around the world, and we need the industry’s help to make our ideas a reality. With increasingly differing opinions on what is good for our health and environment, now is the perfect time to promote the power of the egg as an affordable, nutritious, and low impact food source.”

 

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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