The International Egg Commission (IEC) is launching a new global initiative to develop the reputation of the egg on an international scale.
Vision 365 is a 10-year plan to accelerate global average egg consumption to 365 eggs per person, per year. Supporters of the campaign aim to tell the egg industry’s story and build the reputation of the egg based on scientific fact, positioning eggs as an essential food for health.
“Given their incredible nutritional value and significant environmental credentials, eggs are a natural solution for many of the challenges we face as a society today,” said IEC Chairman, Suresh Chitturi. “We, as an industry, know this and we need to ensure that the rest of the world knows it too, by uniting and telling our story. Vision 365 will enable us to do that, positioning the egg industry as a global leader in sustainable protein production.
“This initiative has great potential to transform the reputation of the egg around the world, and we need the industry’s help to make our ideas a reality. With increasingly differing opinions on what is good for our health and environment, now is the perfect time to promote the power of the egg as an affordable, nutritious, and low impact food source.”